Over the last few years, I’ve assisted multiple organizations in assessing their social impact.

What I’ve found is that many social entrepreneurs acknowledge the importance of measuring impact but often don’t prioritize it.

Often, in the startup phase, social entrepreneurs view tracking impact as an extra burden, overshadowed by the immediate need to stay afloat.

However, they might overlook the fact that tracking impact doesn’t detract from business growth; it, in fact, enhances it.

Here’s why:

Impact results attract more capital because

• Data demonstrate your serious commitment to social change.

• They enhance communication about your business, proving why your product is the best solution.

• They set you apart from the competition by showing results instead of just selling intentions.

By tracking your impact, your business grows organically, attracting more customers, because

• It illustrates you’re receptive to your customers and understand their needs.

• It helps you improve your solution by identifying what works and what doesn’t.

• Demonstrating integrity makes your brand respectable and attractive.